Verizon Couch Cam + The Florida Panthers

Roughly 95% of any hockey fanbase isn’t able to watch the NHL Playoffs live in their team’s stadium. At Verizon, we wanted to use our network to bring fans at home inside the Florida Panthers’ arena during the Stanley Cup Playoffs. We worked with influencer agency Gravy Road to activate HockeyTok influencers, Miami Dolphins players, and the Panthers’ fans at home to send out the call and encourage every fan to use TikTok to hype the crowd live in the stadium.

The activation played live on the jumbotron during the Panthers vs. Rangers Stanley Cup playoff series. The Florida Panthers went on to win the Stanley Cup.

The TikToks got thousands of impressions, fan submissions started rolling in, and the result speaks for itself: