AMERICA’S BIOPHARMA RESEARCHERS — TELEVISION, DIGITAL, PRINT, SOCIAL

CHALLENGE

ABC needed creative solutions that helped highlight the game-changing medical breakthroughs they’re discovering every year. ABC researchers have discovered CAR-T, a new cancer treatment that’s organic, yet stronger than chemo, HIV/AIDS medications that consolidate 10 daily pills into 1, and viral therapies that kill diseases in the body.

EXECUTION

Our approach to highlighting their groundbreaking work completely revitalized their digital presence, and National Geographic noticed. They offered to give us space to share our work in the January 2019 NatGeo edition.

The magazine has a global circulation of approximately 6.5 million monthly readers. 

PRINT

SOCIAL

TVC

We worked on a new campaign for ABC called “Bright Future”, which included a :75, :30, and :15 spot, as well as radio, and a social media campaign. The :30 TVC below is currently running on NBC, MSNBC, CNN, and FOX.