USAA Auto Insurance: SafePilot App

The USAA SafePilot app tracks your driving habits by monitoring how quickly you brake and whether or not you use your phone while driving. If the app notices you’re a safe driver, you’ll automatically get 30% off your auto insurance.

For consumers, when you know you’re saving money, you feel like a pretty big effing deal. In our executions, each safe driver sees they’re saving 30% on their auto insurance, which triggers their inner heroic main character energy.

The TVCs ran on ESPN, CBS, ABC, TNT, aired during the 2022 NBA FINALS, PGA Championship, and at the 2022 U.S. Open during Serena Williams’ final tennis match ever.