AIRBORNE 2021 CAMPAIGN

In March of 2020, Airborne turned to our team at McCann to find a brand solution for a sudden reality across the world: the COVID-19 pandemic had changed everyone’s lives. Almost overnight, Airborne, the Vitamin C supplement with a crafted blend of 23 vitamins, minerals, and herbs, was flying off shelves as people turned to immunity boosting products.

EXECUTION

This was by far the most difficult TVC shoot I’ve ever worked on. Why was that? Because the shoot was in Prague, but video village was 4,000 miles away in my apartment in Brooklyn.

We called the concept “Bubbles”, a nod to the tiny effervescent bubbles inside Airborne.