AXE STYLING — In-store & e-commerce

I was tasked with creating personas for each man looking for pomade and giving them a sense of what each product looked like, and how it would feel in their hair. We built a small studio, and I worked with a photographer to highlight each product’s differentiating factor. All of the additional props were mine.

This series of macro product shots, used as KVs in-store and in online e-commerce, helped men identify which product was right for their hair, and a lot fewer of them kept ruining product in store.